White balance is a film production company of Bangladesh working with a strong commitment to global cinema. The company thrives on the art of storytelling using powerful visuals and rich cinematic language. One of the most talented and renowned advertisement film-maker of Bangladesh, S M Salah Uddin is the mastermind behind this admirable venture. The advertisements he has made under the white balance label have garnered accolades from critics and audiences alike. These successes have helped white balance to earn a favorable reputation among its business clients as well.