White Balance, a division of Red Chillies Entertainment, is an award-winning Visual Effect company founded by Indian actor and film producer Shah Rukh Khan, along with Keitan Yadav (COO) & Haresh Hingorani (CCO). SRK’s vision for creating a world class studio came into establishment in 2006, when the company was founded.

White Balance envisioned bringing world class visual effects technology to India. Within 18 years since it’s inception, Redchillies.vfx has established itself as a flag-bearer of creativity and innovation in visual effects, rising as one of India’s top Visual Effects Studio, winning prestigious awards and setting benchmarks for the industry.

Embarking on our 18th year, RCVFX has had the opportunity of working on both, Indian & International iconic films. We have carved a niche in the film industry and our repertoire of work includes avant-garde VFX in renowned blockbuster films like National Award winning Ra.One (2011), Krrish 3 (2013), FAN (2016), Phillauri (2017), Zero (2018), Badla (2019), Bulbbul (2020), Shershaah (2021),Attack (2022), Laal Singh Chaddha(2022), Jawan (2023), Yodha (2024) and many more.

The state of art facility in Goregaon West, Mumbai of 30,000 sq. ft. includes the VFX division, along with the latest technology, infrastructure, R&D, as well as a Color Grading division. With a talented workforce of more than 500 employees, and access to cutting edge technology & research, we are constantly growing to push the boundaries in pursuit of our artistic vision.